OVERVIEW
I’m a brand strategist and experience designer passionate about helping businesses get clarity, captivate audiences, and scale with purpose.
I help purpose-driven companies find their magic and put purpose to action by clarifying their why, refining their narrative, and designing meaningful experiences that positively impact people, the planet, and profit.
I started my career as a graphic designer at renowned agencies, including MODSF, Sterling, and Anthem SGK, where I worked on branding, packaging, and marketing activations. My desire to make a positive impact led me to co-found Kuli Kuli, where I led branding and creative marketing, turning it into a multimillion-dollar superfood business.
From there, I expanded into experiential strategy and event design, creating immersive experiences for technology giants like Salesforce, GE, and Dell, before taking on an executive leadership role at Enlisted, an innovation design studio, where I spearheaded strategy for F500 clients and launched over a dozen brands, products, and campaigns.
Today, I focus on bringing a human-centered approach to branding, product innovation, and user experiences for companies in healthcare, education, technology, and consumer brands.
When I’m not at my desk, you’ll find me sketching my travels and finding ways to infuse la dolce vita into everyday life.
WHO I’VE WORKED WITH
Testimonials
“[Anne’s] an incredible strategic problem solver, able to think through all angles of a challenge. I found Anne not only easy to collaborate with, but she made it a joy.”
“Anne consistently demonstrated her expertise in crafting innovative branding and marketing strategies. Her strategic insights and creative vision played a pivotal role in driving the success of our project.”
“Anne is a natural leader and mentor. She possesses extensive art direction, design, and marketing experience which she is always willing to share with others. ”
Ways to engage
Project Contributor
Looking for a strategist or creative director to embed on a specific project, from research and discovery through brand narrative, design systems, and campaign execution?
FRACTIONAL LEADERSHIP
Looking for a part-time senior design or brand leader to build a practice, set strategic direction, and raise the quality of your team's work without a full-time commitment?
In-house Leadership
Looking for a senior brand, marketing, or experience leader to join your team full-time? I build brands from scratch, lead cross-functional teams, and translate complex business challenges into clear market narratives.
APPROACH
Strategic branding and design for mission-driven businesses
I believe that a meaningful and purposeful product or brand needs to stand out, inspire action, and leave a positive impression. The work behind effective branding and messaging oftentimes goes unseen. Shiny or subdued, the work required is the same: Clarity, alignment, and unwavering commitment to your company’s vision, mission, and core values.
Whether you're a small business, startup, or enterprise looking to design, innovate, launch a new initiative, or elevate existing offerings, I help you cut through the noise with discovery, strategic clarity, and execution.
What you’ll get from working with me:
A human-centric approach to solving complex challenges
Approaching challenges with an inquisitive and open mind
Rapid synthesis, stakeholder alignment, and cross-functional collaboration
Ability to bridge brand marketing, product, and design
Leverage my proven experience to bring value and drive growth
Currently open to senior brand marketing and design leadership roles.
Let’s move your audience from intrigued to inspired, interested to invested.
Capabilities from Strategy to Launch
A comprehensive list of strategic design offerings and deliverables that I leverage in my work. Keep in mind, not every project will require all of the tools in the toolbox.
STRATEGY
Research & Discovery
Competitive Audit
Positioning
Customer Profile & Journey
Brand Architecture
Naming & Messaging
Value Proposition & Pitch
Future Visioning & Roadmap
Leadership & Workshop Facilitation
Brand & MARKETING
Research & Discovery
Competitive Audit
Visual Brand Identity
Content Strategy
Activation Design
Packaging Design Systems
Art Direction & Pre-production
Playbooks, Guidelines & Toolkits
Validation Testing
PRODUCT EXPERIENCE
Research & Discovery
Competitive Audit
User Personae
User Journey Mapping
Digital Product Strategy
Feature Definition
Digital Product UX/UI
Digital Product Visual Design
Prototyping & Testing
Spark Purpose. The possibilities are endless.
