OVERVIEW
I’m a brand strategist and experience designer passionate about helping businesses get clarity, captivate audiences, and scale with purpose.
I help conscious companies find their magic and put purpose to action by clarifying their why, refining their narrative, and designing meaningful experiences that positively impact people, the planet, and profit.
I started my career as a graphic designer at renowned agencies, including MODSF, Sterling, and Anthem SGK, where I worked on branding, packaging, and marketing activations. My desire to make a positive impact led me to co-found Kuli Kuli, where I led branding and creative marketing and turned it into a multimillion-dollar superfood business.
From there, I expanded into experiential strategy and event design, creating immersive experiences for technology giants like Salesforce, GE, and Dell, before taking on an executive leadership role at Enlisted, an innovation design studio, and spearheaded strategy for F500 clients and launched over a dozen brands, products, and campaigns.
Today, I focus on bringing a human-centered approach to branding, product innovation, and user experiences while supporting multi-passionate creatives in doing the work that feeds the soul.
When I’m not at my desk, you’ll find me sketching my travels and finding ways to infuse la dolce vita into everyday life.
WHO I’VE WORKED WITH
Testimonials
“[Anne’s] an incredible strategic problem solver, able to think through all angles of a challenge. I found Anne not only easy to collaborate with, but she made it a joy.”
“Anne consistently demonstrated her expertise in crafting innovative branding and marketing strategies. Her strategic insights and creative vision played a pivotal role in driving the success of our project.”
“Anne is a natural leader and mentor. She possesses extensive art direction, design, and marketing experience which she is always willing to share with others. ”
Ways to engage
STRATEGIC DESIGN CONTRIBUTOR
Are you a business looking for a strategist or creative director to embed on a team or project to help launch and grow your brands and products with strategic positioning, storytelling, and design user-centric brands and experiences?
FRACTIONAL DESIGN LEADERSHIP
Are you a business seeking a proven strategic design leader who can offer a fresh perspective and the flexibility to build a design practice, craft impactful customer experiences, and improve effectiveness in your marketing?
1:1 CLARITY Coaching FOR CREATIVES
Are you a creative professional looking to get clarity and build your personal brand? Whether you seek clarity, balance, or a level-up, I’ll help you develop the mindset and strategy to encourage transformative growth.
APPROACH
Strategic branding and design for conscious companies
Crafting a meaningful, purposeful product or brand that stands out, inspires action, and leaves a positive impression requires a clear vision and an unwavering desire to stay true to your company’s purpose and core values.
Whether you're a conscious startup or sustainable business looking to launch a new initiative or elevate an existing offering, I’ll help you and your teams cut through the noise and uncomplicate the complicated through a human-centered design framework of discovery, insights, collaborative development, refinement, and deployment.
What you’ll get from working with me:
A human-centric approach to solving complex challenges
Approaching challenges with an inquisitive and open mind
Rapid synthesis, stakeholder alignment, and cross-functional collaboration
Ability to bridge brand marketing, product, and design
Leverage my proven experience to bring value and drive growth
Let’s move your audience from intrigued to inspired, interested to invested.
The possibilities are endless.
Capabilities
A comprehensive list of strategic design offerings and deliverables that I leverage in my work. Keep in mind—not every project will require all of the tools in the toolbox.
STRATEGY
Research & Discovery
Competitive Audit
Positioning
Customer Profile & Journey
Brand Architecture
Naming & Messaging
Value Proposition & Pitch
Future Visioning & Roadmap
Leadership & Workshop Facilitation
Brand & MARKETING
Research & Discovery
Competitive Audit
Visual Brand Identity
Content Strategy
Activation Design
Packaging Design Systems
Art Direction & Pre-production
Playbooks, Guidelines & Toolkits
Validation Testing
PRODUCT EXPERIENCE
Research & Discovery
Competitive Audit
User Personae
User Journey Mapping
Digital Product Strategy
Feature Definition
Digital Product UX/UI
Digital Product Visual Design
Prototyping & Testing
Craft Purpose.
